Meet The Team


SEG Founder & Co-Director, 

Assistant Professor at SUNY Cortland

Madeleine Orr is the Founder and Co-Director of The Sport Ecology Group, and an Assistant Professor of Sport Management at SUNY Cortland. Madeleine studies the impacts of climate change on the sport sector, with a focus on vulnerability and resilience research. Madeleine's work has been published in the Journal of Sport Management, Sport Management Review, Managing Sport & LeisureEvent Management, the International Journal of Festival and Event Management, the Journal of Sport & Tourism, Sustainability, and Qualitative Research in Sport, Exercise and Health. Madeleine is a board member for Eco-Athletes, Think Ocean, and holds a regional seat representing Canada & the Caribbean with the Commonwealth Youth Sport for Development and Peace network. Prior to beginning her doctoral program, Madeleine worked in tourism operations in the ski industry, sold and activated sponsorship in the obstacle racing sector, and worked in travel and tourism at the Rio 2016 Olympics. 


SEG Co-Director

Associate Professor at Texas A&M University

Brian McCullough is the Co-Director of the Sport Ecology Group and is an Associate Professor in Department of Health and Kinesiology in the Sport Management program at Texas A&M University.  His research examines the intersection of the natural environmental and the business of sport, specifically the managerial decision-making processes to implement ecologically focused initiatives, examining interventions of behavioral change among sport spectators and participants to promote more ecologically friendly behaviors, and evaluating the environmental impact of sport spectators and participants.  Dr. McCullough has published over 50 peer reviewed book chapters and academic articles.  He has worked with the United Nation’s Climate Change Secretariat to establish the Sports for Climate Action Framework to engage the sport sector to meet the Paris Climate Agreement goals of carbon neutrality and Timothy Kellison and he were awarded a research grant from the International Olympic Committee.


SEG Member

Assistant Professor at Georgia State University

Dr. Timothy Kellison is Director of the Center for Sport and Urban Policy and Assistant Professor at Georgia State University. His research is primarily focused on sport in urban environments, with special emphasis in sport ecology, public policy, and urban and regional planning. With Brian McCullough, he is co-editor of the Routledge Handbook of Sport and the Environment, and he has published over 40 peer-reviewed journal articles and book chapters. His research has been cited in various media outlets including The New York Times, ESPN The Magazine, Fox News, Forbes, and National Public Radio, and he has earned nearly US$1 million in grant funding, including from the International Olympic Committee and the U.S. Department of State.


SEG Member & Associate Professor at University of Tennessee at Knoxville


SEG Member

Associate Professor at North Carolina State University

Dr. Sylvia Trendafilova is an associate professor of sport management in the Department of Kinesiology, Recreation and Sport Studies at the University of Tennessee (Knoxville, TN). She earned her Ph.D. in Sport Management at the University of Texas at Austin. She also holds a B.S. in Physics (minor in Mathematics) from Sofia University, a M.S. in Environmental Studies, and another M.S. in Sport Management, both from Baylor University. Dr. Trendafilova’s main area of research focuses on the sustainable management of sport and explores corporate social responsibility and the benefits these activities have on different sport organizations. She is also interested in the theory of collective action and its applications in the realm of sport. Her work is informed by theories from political economy, sociology, and behavioral analysis.

Dr. Casper's research seeks to apply and integrate sport ecology into organizational operations, marketing, and fan engagement.  He believes that sport can serve as an informal educational setting (or platform) which may influence sustainable behavior change or alter dispositions related to the natural environment.  He has collaborated extensively with collegiate athletic departments/conferences, professional sport teams, and corporate sponsors who wish to implement and evaluate strategic sustainability efforts and has received external funding for sustainability education, evaluation, and engagement.  Dr. Casper co-edited “Sport Management and the Natural Environment: Theory and Practice”.  He has published in leading peer-reviewed academic journals specific to sport and sustainability and presented his findings at international conferences.

SEG Member

Adjunct at California State University, Long Beach

Dr. Tiffany Richardson is a former lecturer in Sport Management at the University of Minnesota’s School of Kinesiology. She holds a Ph.D. in Sport, Recreation and Tourism from the University of Illinois at Urbana-Champaign. Prior to pursuing graduate school, Tiffany had a successful career in professional sports working with the Los Angeles Angels and the Anaheim Ducks. While in Minnesota, her network in the Twin Cities developed and she collaborated on many sustainability-related partnerships including the MLB All Star Games (2014-2017), the Minnesota Twins (Go Twins, Go Green program), the Minnesota Wild (Go Wild, Go Green program), and the Minnesota X-Games (2017 and 2018). She held appointments as an Educator with the Institute on the Environment, and most recently Co-Chair of the 2019 NCAA Men’s Final Four Sustainability Committee. Most recently, Tiffany completed her MBA at University of Amsterdam. She currently teaches at California State University, Long Beach.


SEG Member

Assistant Professor at Florida Southern College

Dr. Walker J. Ross is an assistant professor of Sport Business Management in the Barney Barnett School of Business and Free Enterprise at Florida Southern College. He earned his Ph.D. in Sport and Entertainment Management from the University of South Carolina, an M.S. in Sport Management and Policy from the University of Georgia, and a B.A. in Environmental Ethics and Policy from the University of Portland. He has also attended the International Olympic Academy Seminar for Postgraduate Students. Dr. Ross’ main research interests are focused on environmental sustainability in public assembly venue management as well as the Olympic Games. He approaches research from a management and organizational theory perspective.

SEG Member

PhD Student at University of Tennessee at Knoxville

Jamee Pelcher is a current sport management Ph.D. student at the University of Tennessee in Knoxville. Prior to that, she completed the Sport Sustainability Leadership certificate at Seattle University and earned her MBA at Western Carolina University along with her B.S.B.A. in sport management and finance with a minor in economics. She currently sits on the Advisory Board for the College of Business at Western Carolina University. As a LEED Green Associate, her research interests focus on environmental sustainability in sport. Before coming to academia, Jamee was an entrepreneur for more than 20 years, owning and operating several businesses in North Carolina.


Subscribe to get the latest research and updates. No junk, we promise.

© 2018 Sport Ecology Group