"McCullough argues that the research mined by the Sport Ecology Group should be used in the same way as other pieces of market research that sports organizations conduct, and that data could increase the value of their sophisticated operations."
“Academic journal articles are very important but for the most part, nobody reads them except for other academics. The insights in those articles aren’t getting to the people who need them. That is true in the Green-Sports world. We created Sportecology.org to bridge that gap and to become the ‘CliffsNotes’ of sustainable sports."
"the relationship between sport and the natural environment is complex and dynamic, ever-present yet ever-changing, meriting a subdiscipline of its own. What it comes down to, is that sport’s relationship with the natural environment is about more than just recycling and turning off lights"
"Each sport entity is in a position to make sustainability part of the fabric of the organisation to the point where sustainability is the organisational norm and an expected behaviour among employees, participants, fans..."