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Football fans' political and environmental attitudes: Opportunities to overcome differences (2020)

Based on the political partisanship often tied to climate science and sustainability, Kellison and Cianfrone examined how fan attitudes toward an professional American football team differed based on fans' self-described levels of environmentalism. The researchers analyzed qualitative empirical material from 167 season ticket holders and categorized the data into three groups: environmentalist, non-environmentalist, and shared. The results of the study indicate environmentalist and non-environmentalist fans diverge in some expected ways, but there also is a solid foundation on which a professional sport organization could engage in and promote climate action to its entire fanbase rather than merely its ecological-conscious segment. The authors conclude by arguing teams may cultivate a superordinate social identity to overcome political differences among fans, thereby enhancing fans’ knowledge of the team’s environmental program and growing support for climate action.

CITE: Kellison, T., & Cianfrone, B. A. (2020). Superordinate social identity in a professional sport organization's environmental program. International Journal of Sport Management, 21, 54–81.


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