How Artificial Intelligence could contribute to sport sustainability
- Apr 24
- 1 min read
Updated: May 5
This paper examines how artificial intelligence (AI) can act as a catalyst to integrate sport, environmental sustainability, and digital innovation into a systemic approach to sport ecology. Sport ecology has largely focused on fragmented sustainability actions—especially climate—while overlooking broader environmental challenges like biodiversity loss and pollution. This study is novel in proposing AI not just as a tool, but as a transformative driver of “systemic sport ecology” that connects data, stakeholders, and decision-making across scales.
This conceptual paper combines sport management, environmental science, and AI to develop an integrative framework. It reviews different types of AI (discriminative, generative, and agentic) and illustrates their potential applications across sport operations, environmental monitoring, and governance.
AI can enhance sport sustainability by improving data integration, forecasting, and decision-making, enabling more efficient operations and better environmental outcomes. Advanced systems—especially agentic AI—can simulate complex interactions and dynamically optimize trade-offs between performance, fan experience, and ecosystem health.
Sport managers can use AI to move beyond isolated sustainability initiatives and adopt integrated, data-driven strategies that align performance, fan engagement, and environmental responsibility.
CITE: Arbieu, U., Carneiro, L., Tieo, S., & Courchamp, F. (2025). Artificial intelligence as a catalyst for systemic sport ecology. Journal of Applied Sport Management, 17. DOI: 10.7290/jasm1766SS
What I found most interesting was that this is an insightful discussion on how artificial intelligence can support sustainability efforts in the sports industry. The use of AI to improve efficiency, analyse performance, and develop environmentally responsible solutions shows how technology can create positive changes across different sectors. Understanding the impact of these innovations often involves evaluating data and identifying meaningful patterns, where Statistics Assignment Writing Help can support students in strengthening their analytical skills and presenting research-based insights. Thank you for sharing such an interesting perspective on the future of sustainable sports through technology.
AI enhances sport sustainability by reducing waste, optimizing energy, and improving logistics while Vintage Moto Jacket symbolizes style meeting innovation supporting greener future in global sports ecosystems worldwide impact today
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