This study explores public perceptions of organizations, organizational legitimacy, support for public funding of sport stadia, and the role pro-environmental behaviors and actions can play in improving each of these.
The authors advance four conceptual hypotheses:
1) A sport organisation seeking public funding for a new facility will receive greater public support by incorporating pro-environmental features into the facility’s design.
2) A sport organisation seeking public funding for a new facility will receive greater public support by forming partnerships with established pro-environmental organisations.
3) A sport organisation seeking public funding for a new facility will receive greater public support by promoting its sustainable initiatives to external audiences.
4) A sport organisation seeking public funding for a new facility will receive greater public support by initiating a referendum without provocation.
Building on evidence from past stadia referendum, the authors developed the Desired Voting Outcomes Framework which demonstrates that pro-environmental approaches (such as seeking LEED awards) and partnering with pro-environmental organizations can be an inroad for sport organizations to reach traditional non-supporters of stadium referendum.
CITE: Kellison, T. B., & Mondello, M. J. (2012). Organisational perception management in sport: The use of corporate pro-environmental behaviour for desired facility referenda outcomes. Sport Management Review, 15, 500–512.
