What environmental lessons can be learned from cancelling March Madness in 2020?
The article discusses the economic, socio-cultural, and environmental effects of shuttering the March Madness tournament and suggests that an understanding of the impacts of COVID-19 offers an opportunity to bring about an alternative, more sustainable sports tourism economy. The cancellation of the tournament resulted in the loss of millions of dollars in tourism revenue for local economies and deprived traveler-fans of pilgrimages to arenas, important socio-cultural gatheri