This study by researchers at North Carolina State University explored the beliefs, values and norms of undergraduate students in sport management and recreation programs as they relate to environmental awareness and action.
The students indicated a moderately strong connection between their values and environmental responsibility. Put differently- those who are aware of- and value-environmental issues were more likely to ascribe responsibility to those issues and believe something should be done. However, these beliefs don't always translate to action.
The authors highlight previous research that demonstrates social norms are strongly linked to behaviors, and suggest that strengthening the social norms associated with environmental responsibility may be a useful tool for shifting students' behaviors.
CITE: Casper, J. M., & Pfahl, M. E. (2012). Environmental behavior frameworks of sport and recreation undergraduate students. Sport Management Education Journal, 6(1), 8–20.