Marketing pro-environmental venues (2014)
- madeleineorr
- Mar 23, 2019
- 1 min read
Standardized open-ended interviews were conducted with 10 professional sport administrators familiar with their organizations’ sustainable facility design and initiatives (only LEED certified facilities were included).
- A primary theme extracted in the interviews was the hope of reaching out to nonfans in the community. The teams’ perception that they can use social activity such as environmentally conscious building to attract new consumers suggests that they see a strong interaction between the social and economic aspects of the TBL.
- When the teams’ leadership and decision makers express strongly pro-environmental business philosophies, their organizations’ attention to environmental causes take precedence.
CITE: Kellison, T. B., & Kim, Y. K. (2014). Marketing pro-environmental venues in professional sport: Planting seeds of change among existing and prospective consumers. Journal of Sport Management, 28(1), 34-48.
A forward-thinking topic even back in 2014! Marketing pro-environmental venues isn’t just about green branding—it also intersects with Sales & Operations Planning. Sustainable operations, efficient resource use, and eco-conscious supply chains all contribute to stronger brand credibility and long-term planning success.
Das Marketing von umweltfreundlichen Veranstaltungsorten spielt eine Schlüsselrolle dabei, das Bewusstsein für nachhaltige Praktiken zu steigern und umweltbewusste Kunden zu gewinnen. Es erfordert kreative und zielgerichtete Kampagnen. Eine digitalagentur deutschland kann helfen, solche umweltfreundlichen Initiativen durch maßgeschneiderte digitale Marketingstrategien zu fördern und deren Reichweite zu maximieren.