Sustainability communication in North American pro sport leagues (2010)
This study examined the websites of 126 professional sport teams in the United States (33 from NFL, 31 from each of NHL, NBA and MLB) to understand how sport organizations communicate their triple-bottom-line initiatives and sustainability practices. The content of each website was individually analyzed for evidence of- or reference to- sustainability efforts along 12 categories: energy use, water usage, pollution/emissions, waste, building/grounds, compliance/accountability,