This 2013 survey-based study (n = 1167) examined demand-side adaptation of skiers in the US Northeast to past climate conditions and hypothetical future scenarios.
Demand is unlikely to decrease proportionate to the decrease in supply (opportunities to ski), thus it is expected a geographical market shift will occur, wherein the ski areas that remain open will benefit from a greater share of the market.
CITE: Dawson, J., & Scott, D., & Havitz, M. (2013). Skier demand and behavioural adaptation to climate change in the US Northeast. Leisure/Loisir, 37(2), 127-143.