Going green in baseball – a case study of the SK Wyverns (2016)
This study examined the marketing of a pro baseball team in South Korea and their green campaign. Specifically, the event examined the environmental, social, and economic gains of the community of of Korean baseball through this campaign. Interviews were conducted with 12 constituents of the green marketing campaign, and the author participated as an observer at seven separate trips to the team's stadium and to meetings. Additionally, corporate documents were collected and an